![]() It’s the same with Voli Light Vodka, a growing line that counts Fergie and Pitbull among its owners/promoters. Skinnygirl vodkas are only 30 percent alcohol, compared to the standard 40 percent. Skinnygirl wines are only 10 percent alcohol by volume, not quite the 12 to 15 percent standard. “It’s a gimmick!” shouts a clerk at Warehouse Wines & Spirits after shooing me over to their Skinnygirl stash, which I’d asked about sheepishly in the name of research. My main issue is that many of these products are BS. It’s not that I don’t share the dream of millions of living in a magical universe where boozing is a perfectly healthy activity that does not contribute to weight gain. “She very much validated the space,” says Ross Graham, founder of Miami Cocktail Co., which launched the “first carb-free, sugar-free bottled cocktail” earlier this year. And the company’s growth - by 2011, sales skyrocketed, increasing by 388 percent and it ranked as the fastest-growing booze brand in the country - has inspired countless calorie-conscious-cocktail imitators. Skinnygirl Cocktails now has 20 products in its lineup, from wines and vodka to the pre-mixed, ready-to-serve margarita that started it all. Bethenny Frankel was one of the first to realize the business potential of low-cal cocktails - but recent sales numbers for Skinnygirl, the company she launched, suggest that customers are no longer saying “cheers” to diet booze drinks. Since Bethenny Frankel launched Skinnygirl Cocktails in 2009 to great success - two years ago, she sold the brand to Beam Global Spirits & Wine for an undisclosed amount, rumored to be as high as $120 million - our liquor store shelves have become increasingly plagued by products touting their calorie counts and “guilt-free” nature. Or order a cocktail made with TY KU Soju, which claims to have “1/2 the calories and twice the taste of vodka.” Just pick up a bottle of Skinnygirl Chardonnay or Voli Light vodka for your next soiree. Worried about your expanding waistline amid all the holiday cheer? Fear not! Through the miracles of science, artificial sweeteners and unicorns, it’s now possible to enjoy your favorite alcoholic drinks and get buzzed enough to make your office holiday party fun, all while living healthy and guilt-free! Tourist dies after trying to drink all 21 cocktails on menu during family vacation in JamaicaĬhildless women aged 35 and up are binge drinking more: addiction experts ![]() ![]() Why red wine has libido-boosting power - for men and womenĭiageo splits with Sean ‘Diddy’ Combs, calls lawsuit alleging racism a ‘sham action’
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